case study
Maghi e Maci
The website of a Florentine workshop that has hand-sewn clothes for children and babies for over twenty years, with collections, an online shop, a blog and direct support.
- Stack
- WordPress
- Direct support

Maghi e Maci makes handcrafted children’s clothing in its workshop on via Leonardo da Vinci, in Florence, and is now dressing a second generation of customers. The website tells the story of the workshop, the in-store collections and the blog, and leads the way to the shop.
Large photos, videos of the making and few words, because the product speaks for itself. A question about a size or a fabric goes straight to the workshop and gets an answer from the people who sew, as at the shop counter.
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